I love vintage ads for one reason, their unapologetic sexism. It is very honest and that is refreshing. Men will buy things to get women, period. Why lie about it? Today’s advertisers are either putting out shitty work because they can’t think of something that is not sexist, or you get some really brilliant stuff because they are forced to think beyond “put a good looking girl with big boobs” in the ad.
Here’s a vintagae ad for Hart Schaffner & Marx Clothing:
Copy:
get into ‘em …. and go!
Does a busy man have time to worry about his clothes? No …. all he wants to know is “are they right?” for successful mean know that clothes are right, are a real asset! In the right clothes they not only look better; they feel better, work better … get their ideas across faster … easier! Hart Schaffner & Marx are the kind of clothes that really do things for you! Your kind of clothe. Get into ‘em - - - and go!
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